While you don’t need to take any formal steps to own the copyright, you have to register the copyright with the U.S. Copyright law extends to everything from photographs, song lyrics, or calligraphy prints to blog posts and Instagram captions. If you have created, or “authored” an artistic or literary work and expressed it in a “fixed form”, then you automatically have ownership rights under copyright law. Because we are dealing with images, an overview of copyright law is helpful:Ĭopyrights protect original works of authorship (aka, artistic or literary expressions), and apply to every photograph. The bad news? When you’re sharing photos on Pinterest, there’s a chance you could be committing copyright infringement by pinning those images. This is such a great practice to implement for any business! As a lawyer, I also have to point out that Pinterest’s terms of use are some of the most user-friendly that I’ve seen: after all of the requisite legal jargon has been stated, they include a blurb translating each paragraph. The good news? The Pinterest team seems very responsive in updating their policies to protect both owners of content shared on the platform, as well as users. So while Pinterest seemed like a very harmless platform, I wanted to do as much legal research as I could before I started using it for my own business purposes. To be honest, any time businesses start using a social media platform for marketing purposes, I know that legal disputes are soon to follow. When I started an online business, I knew that I would have to invest in marketing through social media- Facebook, Instagram, email marketing…but I was completely caught off guard when I found out that Pinterest can be one of the most effective tools to drive traffic to your website.
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